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Cross-platform promotion drove 500K visitors to Vinylcuts.nyc, where viewers could revisit this beloved, boisterous era.

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This unique transmedia experience warranted promotional material that felt native to each platform. A 20-second promo ran after episodes on linear, while a more robust video featuring the site’s UI was stitched to episodes on streaming platforms. 

 
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VINYL LINER NOTES

To compliment moments from the series, short explainer videos featuring iconic imagery from Getty’s editorial archives bookended issues of Vinylcuts.nyc.