#RHPS40 SOCIAL ACTIVATION

To celebrate the 40th anniversary of The Rocky Horror Picture Show, HBO NOW hosted a midnight streaming party for fans of the cult classic. Using snippets from the original soundtrack, custom promotional video assets were created in-house to announce the midnight streaming event and encourage Emoji tweet-a-long encouragement. The music videos accumulated 50k views across digital platforms, while RHPS star Susan Sarandon shared the video with fans who wanted to use Emoji to touch-a her character "Janet."

PRESS: The New York TimesEntertainment Weekly,  Indiewire, Playbill