RAY DONOVAN
While A-List stars attracted millions of viewers to Ray Donovan‘s series premiere, digital content targeted younger fans with intimate featurettes and micro-content.
SHO VIDEO DIARIES: POOCH HALL
While Hollywood star power drew big numbers for Ray Donovan‘s inaugural airing, Showtime’s digital content team targeted younger fans on social with Pooch Hall's personal footage from set. In a series of video diaries, The Game star steps in the ring with Liev Schreiber and rides a golf cart with his on-screen father, Jon Voight. ➞ View Full Series
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KATE MOENNIG FAN Q&A
Prior to the series premiere, an informal Facebook Q&A with Ray Donovan's Kate Moennig targeted LGBT influencers and fans of Showtime's award-winning drama The L Word.
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STOP-MOTION VIGNETTES
After the success of Dexter’s countdown, SHO commissioned artist Meagan Cignoli to create a unique set of stop-motion Vines and promote the series to millions followers across multiple platforms.