Get American Businesses Online is a Google-led coalition of community leaders, nonprofits, government agencies and private corporations whose aim is to help small U.S. businesses harness web technology to compete and thrive in the 21st century. In anticipation of their new initiative, Google hired Magnet Media to produce a series of micro-documentaries about the importance of maintaining an online presence for small business owners across the country.
Over the course of four months, over 50 profiles were produced, shot by crews all over the country. The editing team at Magnet completed an average of five videos for 15 states, turning around nearly a dozen every month. Read the full case study over at Magnet Media.
In addition, Google hired Magnet to produce a sizzle reels highlighting Google’s local, state-focused events which were designed to inspire business owners to reach a more expansive online community.