Associated Press | Brand Refresh

Magnet Media

As The Associated Press entered its 160th year, former CEO Tom Curley spearheaded an effort unite all of its digital distribution efforts under a new visual identity.

To unveil the new brand and summarize their mission, AP hired Magnet Media to produce the interview.

Credit: Editor, Animator
Producer: Matthew Landfield
DPSara Kinney

Associated Press Reelscreen Video
Magnet Media
Magnet also created an emotionally powerful visual narrative capturing the AP’s access to up-to-the-minute current events and news coverage, as well as its deep library of iconic footage from great moments in history.

You can watch the video here: [via Magnet Media]

Credits: Editor, Animator