As the Associated Press entered its 160th year, former CEO Tom Curley spearheaded an effort unite all of its digital distribution efforts under a new visual identity. To unveil the new brand and summarize their mission, the AP hired Magnet Media to produce a compelling series of videos.
Producer Matthew Landfield interviewed Tom Curley to capture the AP’s new brand positioning. Along with DP Sara Kinney, we created a short video that underscores the mission of the AP, while highlight its commitment to delivering the best news available in the digital age.
[Via Magnet Media]
Credits: Editor, Animator