Associated Press Brand Refresh

Associated Press: Brand Refresh Video from Magnet Media on Vimeo.

As the Associated Press entered its 160th year, former CEO Tom Curley spearheaded an effort unite all of its digital distribution efforts under a new visual identity. To unveil the new brand and summarize their mission, the AP hired Magnet Media to produce a compelling series of videos.

Producer Matthew Landfield interviewed Tom Curley to capture the AP’s new brand positioning.  Along with DP Sara Kinney, we created a short video that underscores the mission of the AP, while highlight its commitment to delivering the best news available in the digital age.

[Via Magnet Media]

Credits: Editor, Animator